Marketing Articles

Saturday, March 29th, 2014
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Understanding Text vs Images Although at first glance it may be hard to tell the difference between normal text and text within an image, when it comes to search engine optimization the difference is night and day. All files on the Internet for the one of two categories; ASCII (text-based) and binary (images, music, video). Since […]
Tuesday, March 18th, 2014
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A scraper site is a website that copies content from another website. Scraper sites may simply pick and choose content found on your website and pass it off as their own or they may duplicate the entire look and feel of your website. The purpose of a scraper site is usually to make money through […]
Wednesday, March 5th, 2014
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Splash Pages (a.k.a. splash screens) are pages that appear when a visitor first enters a website. In this article we will explore the different types of splash pages and how they can effect SEO.
Friday, February 21st, 2014
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Cloaking is a black hat search engine optimization technique in which content presented to the search engine robot or spider, is different from that which a visitor sees.
Saturday, February 8th, 2014
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A Landing Page is a web page that is setup for a specific advertising campaign such a pay per click. Some SEO and marketing firms create web pages for the purposes of Search Engine Optimization and refer to them as Landing Pages. In reality these types of pages are not actually Landing Pages and are actually Doorway Pages.