Responsive Web Design

one website – all devices

Responsive Design

What is Responsive Design?

Responsive design is a unique form of web development that utilizes sophisticated techniques and programming to deliver a website that conforms to a visitor’s device; be it a smartphone, tablet, laptop or desktop. A responsive website automatically detects the user’s screen size and dynamically re-sizes and formats itself to perfectly fit his or her screen. Responsive design also detects changes in the device’s orientation and zoom level and formats the website’s content and layout automatically on the fly.

Responsive VS Mobile Sites

Mobile websites traditionally work apart from the standard website. They utilize unique software that detects the type of device the visitor is using and then delivers a completely unique website for that specific device. This software requires constant updating to keep an current list of devices as new smartphones and tablets come on the market. Not updating this software can result in new devices displaying the wrong website or content. Additionally, mobile sites typically look completely different then their laptop / desktop versions and as a result, branding and 100% syndication of content between the two can be a challenge.

Responsive design works off the device’s screen size and thus delivers a design and content that is perfectly formatted to the visitor’s screen. Text, buttons and images are all automatically sized so they are easily readable. Design elements such as logos, navigation, etc. are rearranged so they can be easily accessed on the visitor’s device.

Since responsive design incorporates a forward-thinking approach toward future devices, devices that hit the market months or years after the responsive site is created, will still be able to display the website content correctly. Additionally, since responsive design delivers the exact same design and content to all devices, branding and syndication of content across multiple devices is no problem at all.

It is because of these factors that traditional mobile web development is quickly fading in the industry and responsive web design is replacing it.

Our Solution & How It Works


Our system integrates directly with  our Content Management System (CMS). When a visitor enters your site, our software automatically detects your device’s screen size and then resizes and formats your website content to fit your device’s screen. As you change the orientation of your device, resize your browser, or visit your site on another device, the view of your website, its layout, and content will automatically resize on the fly. Because our solution runs off your current website and CMS, your website will always be up to date with your most current content across all devices. Best of all, our solution meets Google’s Guidelines for mobile optimized websites.

Features & Benefits

  • Responsive Layout and Content:
    Site is automatically resized to to fit the visitor’s screen allowing your site to be accessible from smartphones, tablets, laptops, and desktops.
  • Dynamic Resizing:
    Reorient your device, zoom in, or view the site on a different device and your site automatically resizes itself on the fly. Always have a beautiful, functional, accessible site no matter the device or how it is used.
  • Maintain One Website:
    Responsive design eliminates the need to have multiple sites formatted for each device. No need to make changes to multiple websites or worry about the content on all your sites being up to date and syndicated. Our system integrates into our CMS and instantly reflects any updates or changes you make to your site’s content.
  • No Need for Device Updates:
    Software automatically detects the device screen size, thus working on past, present and future devices as they are introduced.
  • Single Branded Site For All Devices:
    Unlike mobile websites which usually have the same overall look and feel, responsive design allows for a completely customization look and feel making branding and content management easy.