Marketing Articles

Thursday, January 30th, 2014
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A link exchange, not to be confused with the action of "exchanging links", is a collection of websites maintained by a central organization in charge of operating the link exchange. How it works is simple; a website owner registers his or her website with the link exchange and then receives a code in which they insert into their website. The code then displays links to other websites that have also registered with the link exchange. In turn, the website owner's website is added to the other websites within the link exchange.
Sunday, January 12th, 2014
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In a nutshell, a web ring is a collection of websites that share a specific theme or interest. Web rings can be thought of a group of websites belonging to a special club. In a web ring, each of the sites are linked together by a common navigation bar, usually found at the bottom of the site, that allows a visitor to view the previous and next website within the collection. The navigation bar allows a visitor to browse from site to site in a circular or looped way, hence the term web ring.
Sunday, December 22nd, 2013
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Flash Based sites have been around for years but have never been a good idea from a SEO perspective. In this article we will discuss what a Flash based website is and why it is bad for SEO.
Sunday, November 24th, 2013
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Although old, Link Farms can still be found online and some SEO firms still utilize them. In this article we will discuss what Link Farming is and why it can get your site banned.
Saturday, November 16th, 2013
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Doorway Pages, AKA Gateway Pages, Portal Pages, Entry Pages (and sometimes erroneously as Landing Pages) are a series web pages that are created with the sole intention of tricking a search engine into indexing them. The idea behind Doorway Pages is that once they are indexed by a search engine, anyone searching for one of the terms or keywords the Doorway Page targets will find their way to the Doorway Page and ultimately the actual website they were built for.