Website Design Myth #11 – I Will Be On The Search Engines The Day My Site Is Launched

"Within a few days of my new website's launch, it will appear within the search engines." This article explores how long it takes to appear in the search engines.
Monday, October 14th, 2013

Anxiously Awaiting

It is understandable that a business owner wants to see their business and/or website listed in the Search Engine Results Page (SERP) as quickly as possible. The problem is many business owners don’t understand that this can often take some time and some become frustrated when they don’t see anything right away. In extreme cases, business owners start to think that their new 2-week old website has failed and become upset.

How Long Does it Take?

Unfortunately there are no set guidelines on when your website will start to appear within the SERPs. There are a lot of factors that contribute to how long a website will take to come up. Some of these factors include:

  • Age of the Domain Name;
  • Site Content;
  • Site Speed;
  • Industry Competition;
  • Verification of Ownership;
  • Registration with Search Engines;
  • Sitemaps;
  • Backlinks
  • and Many Other Factors

Relax… Results Take Time

Typically if your web designer has taken all the proper steps, you should start seeing your new website come up in the SERPs when you look up your business name starting within a few weeks after launch (assuming all the steps were done at the same time as launch). From here you should start seeing your website come up in the SERPs under search terms over the course of several months. Of course this is completely up to the actual search engine and times may vary. In reality no one can “guarantee” you placement in the SERPs within a set period of time. Additionally, based on competition and ever changing search algorithms, where you will end up falling in the SERPs is not possible to predict. The best advice is to realize that getting listed within the SERPs takes time and that you should not expect to see your brand new website in the SERPs 24 hours after the launch.

Additional internet marketing from Advertising Solutions, Inc. can also help move your site higher within the SERPs once your website has been established. We will be happy to review how your business can best benefit.

About The Author

Advertising Solutions, Inc.

Advertising Solutions, Inc. is a Professional Website Design and Internet Marketing Company with over 16 years experience in website design and 26 years experience in marketing and advertising. Their skilled internet marketing experts provide affordable marketing services for businesses big and small.