Search Engine Optimization 101

In this article we will set out to answer what is Search Engine Optimization (SEO), why is it important, how can it benefit my website and what areas should I be most concerned with?
Thursday, January 15th, 2009

What is Search Engine Optimization?

Search Engine Optimization also known as SEO, is a method of designing a website so that the site will be indexed and picked up by the search engines. Proper SEO includes writing compliant HTML code, making sure your navigation can be read by the search engines, placing good textural content on your site, and coming up with good titles, keywords and descriptions to the page. Really good SEO goes a step further and makes sure that there is a good balance between text and images on your pages, adding proper tags to images and links and other non-textural content, and making sure that the page is weighted with relevant keywords to your products or services. Once you have done this the site is “Search Engine Friendly”.

Why Is SEO Important?

SEO greatly affects your rank and placement within the search engines. Each search engine has a different set of guidelines and things that they like to look for when grading your site but there are many similarities that the major ones look for; each weighing them slightly different.

If you have poor SEO on your site you will more then likely have poor placement within the search engines. Its as simple as that. You wouldn’t expect a English speaking person to be able to read a book in Chinese and then understand what he or she just read. The same is true with search engines. If a search engine can’t read your website or its content or doesn’t understand what topic your page is about, you will not find yourself coming up in the search results high, if at all.

Will SEO Help My Site?

Yes! Taking the time to SEO your site is a long term solution to your search engine placement problems. While professional search engine optimization can take a lot of research and time to complete, some basic SEO on your site will take only a few hours and its benefits are well worth the time.

How Do I Know What I need to do to my site to SEO it?

You can contact a SEO firm for help with your SEO needs. Advertising Solutions, Inc. is an expert when it comes to SEO and techniques. We can review your website and point out trouble spots and give you ways to fix them and also ideas on how to improve your placement with other methods as well.

What Will Advertising Solutions, Inc Do?

We will review of your website’s coding and keywords, layout, navigation, design and content. We may also do a review of your competitor’s web sites to find out why they are placing better then you. From that data, we can come up with a professional Internet advertising plan that will help move your web site above your competitors. Please contact us for more information on how we can help you bring more visitors to your site.

About The Author

Advertising Solutions, Inc.

Advertising Solutions, Inc. is a Professional Website Design and Internet Marketing Company with over 16 years experience in website design and 26 years experience in marketing and advertising. Their skilled internet marketing experts provide affordable marketing services for businesses big and small.